Before creating Ohlala, Poppenreiter had worked on building Peppr, an app that more explicitly sought to connect clients to sex workers providing “erotic entertainment.” Where the app struggled was in the logistics of facilitating these connections quickly.
Clients sent requests directly to sex workers and the interface led to a significant number of canceled requests.
“And you have to wait to use the app until you’re 21.” Of course we both knew what we were talking about, but my going through the process of an interview filled with raised eyebrows and eye rolls is probably fairly representative of the marketing that the Berlin-founded Ohlala will be undergoing as it begins selling the gospel of romance-by-the-hour in NYC.
There are thousands of active singles on Date looking to chat right now.
It was no sooner than Ohlala’s CEO and co-founder Pia Poppenreiter had begun describing her app as one that “connects people to go on instant, paid dates,” that she began listing a cavalcade of caveats.
“But what happens on the date is actually a private matter,” Poppenreiter said.
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