Sam, the star Missouri defensive end who made headlines for kissing his boyfriend on TV when he got drafted by the Rams, got cut before the season started — leaving the nearly 1,700-player NFL without an openly gay player.
CBS wants to keep one team from scoring on Super Bowl Sunday.
The company had pounced on a chance to present their ad when they heard time was still for sale for the big game.
Ah, but they missed the fine print: CBS's newly announced ad standards are for advocacy ads promoting a point of view.
Working in a tough advertising climate, CBS surprised many Americans by explaining a new policy on advocacy ads after news emerged that it had agreed to show an antiabortion ad featuring Florida QB Tim Tebow and his mom, Pam.
That decision caused an uproar over the ad itself, the sponsor (the conservative organization Focus on the Family), and the prospect of politics seeping into a three-hour block where most Americans are trying to escape from the daily grind.
The people who want to watch that sort of thing can watch it there.
All eyes will be on Phoenix this Sunday for the Super Bowl.
And, many of those eyes will be met by a big, gay-themed ad.
CBS tells Entertainment Weekly the network has no record of such an offer.
Update: The Man Crunch ad has been officially nixed by CBS. The Tim Tebow Super Bowl ad isn't the only controversial commercial on the block. If you haven't already seen this 30-second spot, we're embedding it below.