On Mutual recently released a study of almost 7,000 profiles on their site, aiming to figure out the most attractive keywords for men and women.
They analyzed these profiles over a three-month period to see which users got the most date offers, and then picked out the keywords they had in common.
Passion also ranked high on the list for what women liked.
Both sexes ranked funny as the sixth spot on their list.
WIRED recently looked into data from Ok Cupid and to help determine what attributes make people more attractive to online daters.
Every aspect of the most popular users’ profiles were analyzed, from profile photos to mentioned interests.
However, in the last few years, Google has made many significant updates to its ranking Algorithm.
SEO for a dating site has also become much more challenging.
You need to make sure your landing page mentions the target keyword that you want to rank for, as much as possible such as within: – The content – Meta title and description – The headings – The URL It is also good idea to add synonyms of that target keyword.According to the data, 88% of the “hottest” users make direct eye contact with the camera.In the fourth quarter of 2015, paid search spend in the dating category averaged .3 million per month, an 11% increase over the .8 million monthly average for the preceding 9 months of the year.Tinder, for the mobile generation, pares everything down to the basics: photo and age.With the glee of low attention-spanned teenagers, we can happily swipe and reject without feeling bad for being so superficial.It is accepted that it is easier to rank for long-tail keywords and they would have higher conversion rate.If you are targeting “disabled dating”, consider targeting keywords like “deaf people dating in the UK”, “deaf people dating in London”, etc.For women, the words and phrases most associated with popular profiles include: London, NYC, yoga, surfing, athlete, fitness, fashion, .Researchers also looked into the 400 highest-rated dating profiles to mine insight as to what makes for the best profile photo.“London” is also a highly ranked term (as is “NYC” for women and “passports” for men), suggesting that online daters are also looking for a worldly type, or at least someone who likes to travel.For men, the words and phrases most associated with popular profiles include: surfing, surf, yoga, skiing, the ocean, oceans, live music, breakfast, passports, blue eyes, trees, mornings, athlete, retirement, London, mating, teeth, workaholic, attractiveness, confidence, nonfiction, weddings, hiking, on the beach, meditation, chocolate, kissing, tennis, photography, flying, puppies, teachers, passion and tattoos.Search engine optimization has become much more challenging recently after Google’s Penguin and Panda updates.In the past, it was all about getting thousands of backlinks to your site and repeating target keywords.But despite all these innovations, the dating profile still reigns.