Middle-aged Americans, 55 to 64, are now twice as likely to try looking for someone online since 2013.The technology also gained some users among 45-to-54-year-olds.
“It’s become more normal, so these days people think, ‘Why haven’t you tried online dating? And the generation doing it now have all grown up online while when it was first out, that generation of 20-30 year olds hadn’t grown up with the internet in the same way.” With the online world becoming an ever-present part of our existence it was perhaps inevitable that we would begin shopping for love, in the same way we do for clothes, music and most other components of our everyday lives.
Fifteen percent of Americans have now used a website or app to look for a romantic partner; three years ago, only nine percent had.
As it happens, the only group which has taken to online dating at a rate like very young adults have been older adults.
“It can be hard to meet people when you’re busy,” she explains.
“So rather than putting all your efforts into having a night out and hoping you might meet someone, there’s a lot more certainty to it.